One of the first questions (and the most dreaded) I will ask you is “What is your flower budget?”, to which most brides usually answer “I’m not sure, I don’t know how much flowers cost”. I think this is mainly due to a lack of transparency in the floral world over the years, and there is not a “one size fit’s all” answer unfortunately.
However, I endeavour to give you all the information you need (and a clear pricing structure) to enable you to establish your own budget based on your individual requirements.
I will explain the different elements of a wedding package that affect the price and give you my top tips to make your money go further. By the end, you will be armed with the knowledge you need to make realistic, informed choices about your wedding flowers.
THE ELEMENTS OF WEDDING FLOWERS
Below are all the different elements that affect the cost of wedding flowers. Once you’ve read through them, you will have a clear idea of how far your budget is likely to stretch.
The variety of flowers you choose
Flower varieties vary greatly in cost. For example, a Chrysanthemum is quite cheap; a Hydrangea is very expensive. If you are on a tight budget, I always recommend using cheaper flower varieties to save money, on a bigger budget, I will recommend flowers at the more luxurious end of the scale.
Seasonality
Seasonality has a big impact on flower prices. Some flowers only grow naturally at certain times of the year. Let us take a beautiful Peony, in May, these flowers are in plentiful supply, grow naturally and are therefore cheaper to buy. If you wanted Peonies out of season (i.e. imported from another country), they would cost significantly more.
Quantity
This one is simple: the more you have, the more it costs. So, if you have six bridesmaids, and want ten centrepieces, you would need a very healthy budget.
The amount of flowers in each piece has a significant effect on the cost. For example, a simple vase arrangement for a centrepiece may use 20 stems of flowers. A huge pedestal may contain at least triple that, so it will cost much more. So, the bigger the piece, the more it’s going to cost.
Time
The longer it takes to construct a piece of work, the more it will cost. So, for example, a standard hand-tied bridal bouquet is quite simple and easy to make and doesn’t take too long. An intricate shower bouquet is much more complex, takes greater skill, takes a long time to make, and therefore is more expensive.
On-site installations
If your wedding requires on-site installation (for example, a floral arch or hanging decoration), this will cost much more than something that can be constructed in the studio and transported to the venue. It will take greater planning and 2 florists to work on it, so it will be much more expensive.
Time of year
The floristry industry has three peak periods, Christmas, Valentine’s Day and Mother’s Day. If you are getting married in the week before these occasions, expect to pay a lot more for your flowers (triple in some cases). This is because the demand for flowers increases, and so does the cost.
On the plus side, flowers in the summer tend to cost less as they are growing naturally outside.
Service
I offer a choice of services, the “No Fuss” and “Bespoke”. As you can probably guess, they offer different experiences and levels of service, which is reflected in the price point.
REUSE, REUSE, REUSE
The most effective way to make your budget stretch as far as possible is to repurpose the flowers you have during the day.
Bouquets
Bouquets are not just there for the photos; you can re-use them throughout your day. Many of my brides are choosing to display their bridesmaids and bridal bouquets along the top table or at other points (on the bar, coffee tables, etc). They are one of the most expensive pieces and are beautiful, so make the most of them.
Isle decorations
These are basically tiny bouquets. I always make mine easy to remove after the ceremony, and once placed in cute jam jars/bud vases, you could use them as centrepieces on your guest tables (or along the top table).
The long and low
The long and low are usually the decorations you see in front of the bride and groom on the top table. Again, it’s so versatile! If you’re getting married at your venue, you can place it on the registrar table, then move it to the top table, and then have it on the buffet table later.
These are another really versatile piece. I would always recommend 2; then you can have them at the top of the aisle to welcome your guests, then maybe at each end of the top table, then at a prominent door. They are so easy to move around and are certainly impressive.
Table Centres
These are usually the most expensive of all the decorations. Huge tall stands with masses of flowers flowing down do give the wow factor, but are expensive. If you want that look on a budget, then consider cheaper flowers, cheaper foliage, etc. It’s still expensive, but doable.
For those on a tighter budget (and something I’ve been asked for a lot this year), consider Bud Vases.
Replacing the dear old jam jars, these are tiny vases.
With a few stems in each vase. Very pretty and much cheaper to buy. These can be dotted around the tables with other decorations, you’re still getting fresh flowers on your tables at a fraction of the cost.
I don’t think you can beat a simple vase of flowers on a table, beautifully arranged, with plenty of interesting flowers and foliage, it will look stunning, and it’s at eye level so your guests can get a good look at the flowers, and they don’t break the bank. Consider giving these vases to your friends and family at the end of the evening, but don’t forget to save one for you both.
Bridesmaids
Undoubtedly, one of the biggest costs will be your bridesmaids, especially if you’re having a few.
Alternatives to bouquets are wrist corsages and single stems. I’ve used both of these for weddings in the past, and it’s worked really well. One single stem of beautiful Hydrangea or Sunflowers look really elegant and will save you hundreds of pounds.
Alternatively, wrist corsages can look really pretty, too. Ok, so neither of these are going to look quite like a bouquet, but your bank balance won’t take such a battering.
Bridal Bouquet
If you want to keep costs down, stick with a classic hand-tied bouquet. Front-facing bouquets contain more flowers and take longer to create. Shower bouquets use fewer flowers but hours to make, and are therefore really expensive.
Flower Choice
As I’ve already explained, some flowers cost considerably more than others, but another factor is how many varieties you choose. A bouquet containing ten different types of flowers will cost more than one with five varieties.
I champion the use of locally sourced flowers and grow a lot of my own. UK-grown flowers offer much better value for money than imputed blooms, which are far better for the planet! The downside to them (and this is the only one) is that I can’t pick and choose what I want, it’s kind of up to Mother Nature on the day. These are a brilliant choice if you know the kind of colour palette you want but are not too bothered about the varieties.
I really hope this has given you some food for thought and helped you to be a little bit realistic about your budget and how far it will go. Even though wedding flowers may seem like a bit of a minefield at the start, a good florist will be able to advise you, ensuring you get the flowers that are right for you and your budget.